Deni was licensed in 1998 after she saw the need for an alternative MLS service. Her epiphany came before she got her real estate license. In 1997 she wanted to sell her $150,000 home in Colorado. As the Realtor filled in his 6% commission on the listing contract, she thought to herself "Are you really worth $9,000?" That got Deni thinking. She was sure there was a more equitable way to work with homeowners who needed to sell.